Across Markets
Dynamic e-commerce and digital marketing professional with 12+ years scaling B2C and B2B operations across the UK, UAE, India, and Singapore. Expert in Shopify, Magento, WooCommerce, and leading global marketplaces.
Co-founded and scaled Cartone UAE as a full-stack eCommerce growth partner, helping brands build, operate, and grow high-performing online businesses across the UAE and international markets. Lead end-to-end client strategy across Shopify and WooCommerce builds, marketplace operations (Amazon, Noon), and performance-driven growth including SEO, CRO, paid media, and analytics. Engineering the full eCommerce "machine" for brands such as Brightol (Ajman), Legrande (Abu Dhabi), and Voila Vines (India).
Managed end-to-end eCommerce operations for multiple furniture and sleep brands — overseeing two Shopify stores (MattressMania and Lamsat Furniture) alongside marketplace presence on Amazon and Noon for Ammaar Woods and SleepSoul. Spearheaded SEO initiatives and developed data-driven digital marketing strategies to drive traffic, conversions, and revenue growth across 4 brands.
Led end-to-end eCommerce strategy and operations with full P&L ownership. Scaled two major Magento-based platforms — Fashion and FMCG (10,000+ SKUs). Integrated Zakhya and SAP for real-time inventory & pricing. Tripled digital revenue within five months. Led a 20-member cross-functional team leveraging workflow automation and AI tools. Projects: ramachandran.in & homedelivery.ramachandran.in
Drove multi-platform revenue growth by quadrupling online sales through strategic SEO, marketplace expansion (Amazon, Flipkart, Meesho, WooCommerce), and scaling Verindor to 250+ SKUs. Leveraged Jungle Scout and Helium 10 insights to improve brand visibility and conversion rates. Projects: Ziloqa, Verindor, Subitha, Ekadri, Tourfed, FCIKerala, KTDCS and more.
Led successful rebranding and relaunch of a Shopify DTC store, achieving 400% sales growth through targeted SEO, content optimisation, paid campaigns, and Amazon FBA/FBM PPC strategies. Expanded omnichannel revenue via eBay, Faire, Ankorstore, Yumbles. Drove full P&L, logistics, and customer retention. Projects: nimsfruitcrisps.com, nimsnaturally.com & Marketplaces.
Spearheaded digital transformation for 2,000+ SKUs, migrating to Shopify and Amazon UK. Optimised listings with rich SEO and A+ content. Enhanced conversion via technical SEO, SEM, and Mailchimp email marketing. Oversaw finance control, logistics, and customer retention. Project: bestchoicecashandcarry.com
Developed multiple e-commerce websites across dropshipping and crypto-integrated platforms. Grew revenue 300% with new WooCommerce/Shopify projects. Executed targeted digital lead generation and conversion funnel strategies. Successfully launched profitable print-on-demand Shopify stores. Projects: 3dimensionalmarketing.com & Print-on-demand.
Led development of 100+ e-commerce projects on Shopify, WooCommerce, and Magento — focusing on SEO-friendly architectures, UX improvements, and performance optimisation. Directed Amazon India marketplace operations with PPC, SEO, and analytics tools. Championed Meta Ads, TikTok, LinkedIn, and Google Merchant Centre across fashion, apparel, tourism, and real estate verticals.
Delivered WordPress website development, design, and digital marketing solutions including ad campaigns and affiliate marketing across multiple ad networks and social platforms. Developed revenue-focused digital marketing and monetisation strategies driving sustained business growth. Project: trysocio.com
- Shopify, Magento (Hyva), WooCommerce
- WordPress, Custom Platforms
- HTML, CSS, JavaScript, MySQL
- .NET, C#, SAP, Zoho
- Amazon (FBA/FBM, PPC, A+)
- Noon, Flipkart, Meesho
- eBay, Etsy, Faire, Ankorstore
- Yumbles, Google Shopping
- SEO/SEM Strategy & Execution
- GA4, GTM, Hotjar, SimilarWeb
- Jungle Scout, Helium 10
- SEMrush, Yoast SEO, Ahrefs
- Google Ads, Amazon PPC
- Meta Ads (Facebook/Instagram)
- TikTok Ads, LinkedIn Ads
- Conversion Rate Optimisation
- Figma, Adobe Photoshop, Canva
- Invideo AI, Pixverse
- Content Strategy & Optimisation
- Email: Klaviyo, Mailchimp
- ChatGPT Pro, Perplexity, Claude
- Zapier, Workflow Automation
- BI Analytics, SAP, Zoho CRM
- P&L Management, Team Leadership